Colour Psychology in Marketing

color-psycholgy-marketing-compressorHumans are visual creatures – so visual, in fact, that colour plays a much bigger role in influencing what we purchase than we might think.

There’s a reason companies test the colours of things like advertisements, banner ads, and call-to-action (CTA) buttons. When HubSpot did a button colour test, for example, they found that a red CTA button outperformed a green CTA button by 21%.

In other words, they increased conversion rate without changing anything about the page except for the colour of the CTA. That’s the power of colour psychology in marketing.

So….what is Colour Psychology?

Colour psychology is an area of research that looks at how colour influences our behaviour and decision-making. When used in marketing, for example, different colours can impact the way buyers perceive a brand in ways that aren’t always apparent, such as how certain hues can increase appetite.

As you explore the below infographic from Iconic Fox, you’ll see why certain brands have chosen specific colours for their logos. Have a look, and learn more about how each colour influences consumer emotions and purchasing decisions.

(article written by Lindsay Kolowich  and featured on HubSpot’s blog: http://bit.ly/2zc7U2Z)

iconic-fox-colour-in-branding-infographic-2

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: