Humans are visual creatures – so visual, in fact, that colour plays a much bigger role in influencing what we purchase than we might think.
There’s a reason companies test the colours of things like advertisements, banner ads, and call-to-action (CTA) buttons. When HubSpot did a button colour test, for example, they found that a red CTA button outperformed a green CTA button by 21%.
In other words, they increased conversion rate without changing anything about the page except for the colour of the CTA. That’s the power of colour psychology in marketing.
So….what is Colour Psychology?
Colour psychology is an area of research that looks at how colour influences our behaviour and decision-making. When used in marketing, for example, different colours can impact the way buyers perceive a brand in ways that aren’t always apparent, such as how certain hues can increase appetite.
As you explore the below infographic from Iconic Fox, you’ll see why certain brands have chosen specific colours for their logos. Have a look, and learn more about how each colour influences consumer emotions and purchasing decisions.
(article written by Lindsay Kolowich